श्रीकुमार दिवस
विपणन
फेलो (आईआईएम कलकत्ता), एमएससी (टेक।) बीआईटीएस, पिलानी
+91 431 250 5008
hari@iimtrichy.ac.in
Journal Articles
Varman, Rohit, Belk, Russell W. , and Hari Sreekumar | Year – 2023
"Post-Colonial Consumer Respect and the Framing of Neocolonial Consumption in Advertising," Journal of Consumer Research, https://doi.org/10.1093/jcr/ |
Sreekumar, Hari, and Sankalp Pratap | Year – 2022
“Forging the Nation State: An Advertising History of Tata Steel, India,” Journal of Historical Research in Marketing. |
Varman, Rohit, Sreekumar, Hari, and Russell W. Belk | Year – 2022
"Money, Sacrificial Work, and Poor Consumers,” Journal of Consumer Research, https://doi.org/10.1093/jcr/ucac008. |
Sreekumar, Hari | Year – 2018
“Negotiation and Resistance: A History of Consumption in British India.Journal of Historical Research in Marketing,” DOI 10.1108/JHRM-05-2017-0019. |
Sreekumar, Hari and Rohit Varman | Year – 2018
"Vagabonds at the Margins: Acculturation, Subalterns, and Competing Worth," Journal of Macromarketing, DOI:10.1177/0276146718815939. |
Sreekumar, Hari | Year – 2015
Review of book titled The Definitive Book of Branding, ed. Kartikeya Kompella, Decision, DOI 10.1007/s40622-015-0074-4 |
Varman, Rohit & Sreekumar, Hari | Year – 2015
“Locating the Past in its Silence: History and Marketing Theory in India,” Journal of Historical Research in Marketing, 7 (2), 272-279, doi:org/10.1108/JHRM-04-2013-0016. |
Sreekumar, Hari | Year – 2009
Review of book titled Consumption and the Transformation of Everyday Life: A View from South India by Harold Wilhite, Decision, 36 (2), August. |
Sreekumar, Hari | Year – 2008
” Power, Politics and Organization Development: A Review,” The
International Journal of Knowledge, Culture and Change Management, 8(7),
55-60. |
Edited Book Chapters
Sreekumar, Hari | Year – 2023
"Postcolonial Marketing Communication: An Indian Perspective," in Postcolonial Marketing Communication - Images from the Margin, ed. Arindam Das, Himadri Roy Chaudhuri, and Ozlem Sandikci Turkdogan, Springer Nature. |
Sreekumar, Hari and Rohit Varman | Year – 2017
"Indian advertising in the context of globalization, "in Global Advertising Practice in a Borderless World, ed. Robert Crawford, Linda Brennan andLukas Parker,Routledge: Oxon, 158-170. |
Sreekumar, Hari and Rohit Varman | Year – 2016
"History of Marketing in India," in The RoutledgeCompanion to Marketing History, ed. D.G. Brian Jones and Mark Tadajewski, Routledge: Oxonand New York, 389-405. |
Conference Presentations
Sreekumar, Hari | Year – 2021
“Alternative Conceptualizations of the Body: A study of Ayurvedic Discourse in India,” presented at the Eighth Pan IIM World Management Conference, IIM Kozhikode, India, December 16 to 18. |
Sreekumar, Hari | Year – 2021
“Neoliberalism and its Discontents: A Study in Indian Business Schools,” presented at the International Conference of Markets and Development, IIM Trichy, India, 16 to 18 December. |
Sreekumar, Hari | Year – 2019
“A troubled modernity: a study on Ayurvedic practice in India,” presented at the 35th EGOS Colloquium, University of Edinburgh, UK, July 4 to July 6. |
Sreekumar, Hari | Year – 2016
Invited panellist at the Panel Discussion on “Future of Critical Management Studies in Management Institutes and Business Schools in India” at the CERE Conference, IIM Indore, May 2016. |
Sreekumar, Hari and Rohit Varman | Year – 2014
“Engaging with Subaltern Consumers: Migration, Identity and Consumer Acculturation,” AMA’s Winter Marketing Educators’ Conference, Orlando, Florida, USA, February 21-23. |
Varman, Rohit and Hari Sreekumar | Year – 2009
“Contested Representations: Understanding Contradictions in Postcolonial Advertising,” Critical Management Conference, University of Warwick, UK, July 13th to 15th. |
Invited Talks
Sreekumar, Hari | Year – 2024
|
Sreekumar, Hari | Year – 2016
Invited panelist, Round Table on The Future of Critical Management Studies, CERE Conference, IIM Indore, 2016. |
Posts Held
- Chairperson, Post Graduate Programme in Management, from 2021 to 2024.
- Chairperson, Admissions Committee, IIM Tiruchirappalli from 2012 to 2018.
- Editor, Campus Connect, the IIM Trichy Newsletter, from 2013 to 2022.
- Member, Library Committee, IIM Tiruchirappalli from 2011 to 2016.
- Member, Fellow Program and Research Committee, IIM Tiruchirappalli from 2012 to 2016.
- Area Chair, Marketing Area, from 2013 to 2016, and from 2018 to 2020.
- Member, Staff Welfare Committee, from 2012 to 2016.