विपणन
PhD (Faculty of Management Studies, University of Delhi)
+91-431 2505080
meenakshi@iimtrichy.ac.in
Meenakshi, N | Year – 2024
Dhir,
A., Meenakshi, N., Nawaz, R., & Kaur, P. (2024). How do we pivot?
Facilitators, inhibitors, and strategies of tech healthcare startups before,
during, and after a crisis. Technological Forecasting and Social Change, 207,
123606.
(ABDC-A, ABS-3)
Bhatia, M., Meenakshi, N., Kaur, P., &
Dhir, A. (2024). Digital technologies and carbon neutrality goals: An in-depth
investigation of drivers, barriers, and risk mitigation strategies. Journal
of Cleaner Production, 451, 141946.
(ABDC-A, ABS-2)
Meenakshi, N., Dhir, A., Kaur, P., Mahto, R.
V., & Nicolau, J. L. (2024). Is Travel Resurgence in the Post-Global Health
Emergency a Form of Revenge Travel? A Multi-phase Qualitative Study. Journal
of Travel Research, 00472875241234388.
(ABDC-A*, ABS-4)
Chaudhary, S., Dhir, A., Meenakshi, N., &
Christofi, M. (2024). How small firms build resilience to ward off crises: a
paradox perspective. Entrepreneurship & Regional Development, 36(1-2),
182-207.
(ABDC-A, ABS-3) |
Meenakshi, N | Year – 2023
Dhir, A., Khan, S. J., Islam, N., Ractham,
P., & Meenakshi, N. (2023). Drivers of sustainable business model
innovations. An upper echelon theory perspective. Technological
Forecasting and Social Change, 191, 122409.
(ABDC-A, ABS-3)
Meenakshi, N. (2023). Post-COVID
reorientation of the Sharing economy in a hyperconnected world. Journal
of Strategic Marketing, 31(2), 446-470.
(ABDC-A, ABS-2)
Meenakshi, N., Dhir, A., Mahto, R. V.,
Nicolau, J. L., & Kaur, P. (2023). Travelers’ coping strategies in the
backdrop of revenge tourism. Journal of Travel Research,
00472875231193596.
(ABDC-A*, ABS-4) |
Meenakshi, N | Year – 2022
Yadav, N., Meenakshi, N., & Banerjee, P.
(2022). Exploring governance issues between online food delivery platforms and
restaurant partners in India. Digital Policy, Regulation and Governance, 24(3),
292-308.
(ABDC-B, ABS-1)
Meenakshi, N. (2022). When do we eat? Food ordering
platform strategies. Journal of Business Strategy, 44(3),
136-144.
(ABDC-B, ABS-1)
Bhaiswar, R., Chawla, D., & Meenakshi, N.
(2022). The influence of eWOM communications on intended online purchases: a
literature review using TCCM framework and future research agenda. International
Journal of Indian Culture and Business Management, 26(3),
328-361. https://doi.org/10.1504/IJICBM.2022.124630 |
Meenakshi, N | Year – 2021
Bhaiswar, R., Meenakshi, N., & Chawla, D.
(2021). Evolution of electronic word of mouth: A systematic literature review
using bibliometric analysis of 20 years (2000–2020). FIIB Business
Review, 10(3), 215-231. https://doi.org/10.1177/23197145211032408 |
Meenakshi, N | Year – 2020
Meenakshi, N. (2020). Taboo in consumption:
Social structure, gender and sustainable menstrual products. International
Journal of Consumer Studies, 44(3), 243-257.
(ABDC-A, ABS-2)
Sinha, A., Varkkey, B., & Meenakshi, N.
(2020). Design thinking for improving employee experience: a case of a food
tech company. Development and Learning in Organizations: An
International Journal, 34(1), 8-11. https://doi.org/10.1108/DLO-11-2018-0154
(ABDC-C) |
Meenakshi, N | Year – 2019
Meenakshi, N., & Sinha, A. (2019). Food
delivery apps in India: wherein lies the success strategy? Strategic
Direction, 35(7), 12-15. https://doi.org/10.1108/SD-10-2018-0197 |
Meenakshi, N | Year – 2019
“Airbnb
influence on community living – a case study of Delhi,” at the Asia Pacific
ACR, IIM, Ahmedabad to be held from 10-12 January, 2019. |
Meenakshi, N | Year – 2018
“Marketing, Lobbying and Public Policy in the times
of Sharing Economy: Uber and Airbnb in India,” accepted for paper presentation
at 12th Great Lakes, Chennai NASMEI Marketing Conference to be held
on 20-21 December, 2018
“Sustainable
menstruation practices in India: Challenges and Opportunities among Urban
Middle-Class Women,” at the “International conference on Sustainability and
Business,” at IIM, Calcutta, January, 2018. |
Meenakshi, N | Year – 2014
“An
Analysis of Intergenerational Differences in materialism in India,” at the
“Listening to consumers of Emerging Markets.” in IIM, Lucknow, January, 2014. |
Meenakshi, N | Year – 2012
|
Meenakshi, N | Year – 2018
Case study – “Airbnb India: growth pangs?” in the book “Services Marketing” by Valarie A Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit, McGraw Hill Publishing, 7th edition. |
Meenakshi, N | Year – 2012
Case study - “Promotion of Fairy Queen Express” in the book “Marketing
in India: Cases and Readings” by S. Neelamegham, Vikas Publishing, 4th
edition. |
CASE STUDIES | Year – 2018
“Swagat Textiles: Carrying the family legacy
forward,” HBSP case no. W18585-PDF-ENG, https://hbsp.harvard.edu/product/W18585-PDF-ENG?Ntt=W18585-PDF-ENG
|
CASE STUDIES | Year – 2016
“Mukunda Foods Private
limited: The consumer market foray,” HBSP case no. W16691-PDF-ENG, https://hbsp.harvard.edu/product/W16691-PDF-ENG?Ntt=W16691-PDF-ENG
Nagarajan, M., & Kumar, A. (2015).
Havells India Limited: Transition from an Industrial Brand to a Consumer
Brand. Vikalpa, 40(3), 363-382. https://doi.org/10.1177/0256090915599083
|
CASE STUDIES | Year – 2013
Nagarajan, M. and Kumar,
A. (2013), "Infosys Limited: is it still the Indian IT
bellwether?", , Vol. 3 No. 7. https://doi.org/10.1108/EEMCS-06-2013-0071 |
CASE STUDIES | Year – 2006
Kumar, A., & Meenakshi, N. (2006). A
Declining Market Mars a Historic Collective Bargaining Agreement: The Case of
Escorts. Vikalpa, 31(2), 131-146. https://doi.org/10.1177/0256090920060208 |