Perannagari Krishna Teja

Marketing

Ph.D (IIM Kashipur), MBA Marketing (JNTU Hyderabad), B.Tech Computer Science (JNTU Hyderabad)

+91 431 250 5017

krishnateja@iimtrichy.ac.in

Dr. Krishna Teja Perannagari is a seasoned academic and customer advocate with a rich background in marketing, customer management strategies, and analytics. He holds a Ph.D. in Marketing from the Indian Institute of Management, Kashipur, complemented by an MBA in Marketing from JNTU College of Engineering, Hyderabad, and a B.Tech in Computer Science from the same institution.

In his academic journey, Dr. Perannagari has held positions such as Assistant Professor at the Indian Institute of Management, Tiruchirappalli, and the Jagdish Sheth School of Management in Bangalore. He also served as an Assistant Post-Doctoral Fellow at MICA, Ahmedabad, and as a Visiting Faculty at Doon Business School, Dehradun.

With a blend of academic expertise and industry experience, Dr. Perannagari has worked as a Junior Software Engineer at EPAM Systems, Hyderabad, and interned at Samba through the Google Summer of Code Program.

His contributions extend beyond teaching, evident in his publications in esteemed journals such as the International Journal of Retail & Distribution Management and the Journal of Public Affairs. Additionally, he has authored book chapters on topics like "Recent Trends in Digital Infrastructure in India" and "Mapping the Intellectual Structure of Artificial Neural Network Research in Business Domain."

Notably, Dr. Perannagari has organized significant conferences, including the AIM-AMA Sheth Foundation Doctoral Consortium and the International Communication Management Conference. His commitment to sustainable management is reflected in his role as the organizer of the 1st International Conference on Sustainable Management at the Indian Institute of Management, Kashipur, in 2018

Journal Articles

Perannagari Krishna Teja and Somnath Chakrabarti | Year – 2020

Perannagari Krishna Teja and Somnath Chakrabarti. "Analysis of the literature on political marketing using a bibliometric approach." Journal of Public Affairs 20, no. 1 (2020): e2019. [ABDC - B category]

Perannagari Krishna Teja and Somnath Chakrabarti | Year – 2019

Perannagari Krishna Teja and Somnath Chakrabarti. "Factors influencing acceptance of augmented reality in retail: insights from thematic analysis." International Journal of Retail & Distribution Management (2019). [ABDC - A category]

Edited Book Chapters

Perannagari Krishna Teja and Shaphali Gupta | Year – 2022

Perannagari Krishna Teja and Shaphali Gupta. "Mapping the Intellectual Structure of Artificial Neural Network Research in Business Domain: A Retrospective Overview Using Bibliometric Review." In Exploring the Latest Trends in Management Literature, vol. 1, pp. 35-59. Emerald Publishing Limited, 2022. https://doi.org/10.1108/S2754-586520220000001003

Perannagari Krishna Teja and Vineet Gupta | Year – 2022

Perannagari Krishna Teja and Vineet Gupta. "Recent Trends in Digital Infrastructure in India." In Infrastructure Planning and Management in India, pp. 187-201. Springer, Singapore, 2022. https://doi.org/10.1007/978-981-16-8837-9_11 
Marketing Management, Customer Relationship Management, Customer Experience Management, Research for Marketing Decisions

← Back to List