Ramendra Pratap Singh
Marketing
PhD (NIT Durgapur)
+91 431 2505095
ramendrapratap@iimtrichy.ac.in
Ramendra Pratap Singh is an Assistant Professor in the Marketing area. He has a doctoral degree in marketing from the National Institute of Technology, Durgapur. Before joining the Indian Institute of Management, Tiruchirappalli, He worked at ICFAI Business School (IBS) Hyderabad (AACSB accredited). He has six years of teaching experience, and his broad research interests lie in celebrity endorsement and Influencer marketing. His teaching interests are Integrated Marketing Communication, Brand Management, Marketing Research, and Sports Marketing & Sponsorship. He also takes courses like Seminar on Brand Management and Marketing Theory for Doctoral Students.
Journal Articles
Singh, Ramendra P | Year – 2023
"Role of celebrity credibility on banking service providers." Marketing Intelligence & Planning- Emerald Publisher (ABDC-A; ABS-1 listed Journal). Vol. 41 (2), pp.214-228.ISSN: 0263-4503; DOI: 10.1108/MIP-04-2022-0156 |
Singh, Ramendra P, & Banerjee, Neelotpaul | Year – 2021
"The mediating role of brand credibility on celebrity credibility in building brand equity and immutable customer relationship." IIMB Management Review-Elsevier Publication (ABDC-B listed Journal). Vol.33 (2), pp. 119-132. Print ISSN: 0970-3896; Online ISSN: 2212-4446. DOI: 10.1016/j.iimb.2021.03.010. |
Singh, Ramendra P., Singh, Ramendra., & Mishra, Prashant | Year – 2021
"Does Managing Customer Accounts Receivable Impact Customer Relationships and Sales Performance? An Empirical Investigation". Journal of Retailing & Consumer Services - Elsevier Publication (ABDC-A & ABS-2 listed Journal). Vol.60 (3). ISSN: 0969-6989; DOI: 10.1016/j.jretconser.2021.102460. |
Singh, Ramendra. P, & Banerjee, Neelotpaul | Year – 2019
"Exploring the influence of celebrity worship on brand attitude, advertisement attitude, and purchase intention." Journal of Promotion Management-Routledge: Taylor & Francis Group (ABDC-B listed Journal). Vol.25 (2), pp. 225-251. Print ISSN: 1049-6491; Online ISSN: 1540-7594. DOI:10.1080/10496491.2018.1443311 |
Singh, Ramendra. P, & Banerjee, Neelotpaul | Year – 2018
"A study on exploring the factors influencing celebrity endorsement credibility." Global Business review-SAGE Publication (ABDC-C & ABS-1 listed Journal). GBR 19.2, pp. 494-509. Print ISSN: 0972-1509; Online ISSN: 0973-0664. DOI:10.1177/0972150917713537 |
Singh, Ramendra. P, & Banerjee, Neelotpaul | Year – 2018
"Exploring the influence of celebrity credibility on brand attitude, advertisement attitude, and purchase intention." Global Business review-SAGE Publication (ABDC-C & ABS-1 listed Journal). GBR 19.6 pp. 1622-1639. Print ISSN: 0972-1509; Online ISSN: 0973-0664. DOI: 10.1177/0972150918794974 |
Conference/Seminar Proceedings
Singh, Ramendra. P | Year – 2023
International Conference on ISDSI Global Conference 2023, Reimagining Globalization: The Power of Digital Interconnection in a Deglobalizing World, organized by the Indian Institute of Management, Ranchi, from 27-29th December 2023. The paper's title is "Do Virtual Influencers Help in Purchase Intention and Positive Brand Attitude? An Empirical Investigation". |
Singh, Ramendra. P, & Banerjee, Neelotpaul | Year – 2016
International Marketing Conference on Business Engagement in the Era of E-Marketing-MARCON-2016, organized by the Indian Institute of Management, Calcutta, from 22-24th December 2016. The paper's title presented "Role of celebrity credibility in developing brand equity and indelible customer relationship mediated by brand credibility"- ISBN: 978-93-80813-52-3 (Conference Proceedings). The research paper was awarded "Best Doctoral Research Paper". |
Research for Marketing Decisions, Sports Marketing & Sponsorship, and Marketing Management-II (PGP Students)
Seminar on Brand Management and Marketing Theory (Doctoral Students)