Hari Sreekumar

Marketing

Fellow (IIM Calcutta), M.Sc. (Tech.) BITS, Pilani

+91 431 250 5008

hari@iimtrichy.ac.in

Hari Sreekumar did his dissertation in the area of consumer behaviour, examining consumption discourses and practices among migrant consumers in southern India. His research work has been published and presented in reputed journals and international conferences in the area of consumer culture theory and advertising. Prior to joining the doctoral programme at IIM Calcutta, he worked at Sterlite Industries for a year, and in the marketing research industry for two and a half years, with stints at TNS Mode, Bangalore and Indica Research, Mumbai. He did his graduation in M.Sc. (Tech.) from BITS, Pilani. 

Journal Articles

Varman, Rohit, Belk, Russell W. , and Hari Sreekumar | Year – 2023

"Post-Colonial Consumer Respect and the Framing of Neocolonial Consumption in Advertising," Journal of Consumer Research, https://doi.org/10.1093/jcr/ucad063

Sreekumar, Hari, and Sankalp Pratap | Year – 2022

“Forging the Nation State: An Advertising History of Tata Steel, India,” Journal of Historical Research in Marketing.

Varman, Rohit, Sreekumar, Hari, and Russell W. Belk | Year – 2022
"Money, Sacrificial Work, and Poor Consumers,” Journal of Consumer Research, https://doi.org/10.1093/jcr/ucac008.

Sreekumar, Hari | Year – 2018

“Negotiation and Resistance: A History of Consumption in British India.Journal of Historical Research in Marketing,” DOI 10.1108/JHRM-05-2017-0019.

Sreekumar, Hari and Rohit Varman | Year – 2018

"Vagabonds at the Margins: Acculturation, Subalterns, and Competing Worth," Journal of Macromarketing, DOI:10.1177/0276146718815939.

Sreekumar, Hari | Year – 2015

Review of book titled The Definitive Book of Branding, ed. Kartikeya Kompella, Decision, DOI 10.1007/s40622-015-0074-4

Varman, Rohit & Sreekumar, Hari | Year – 2015

“Locating the Past in its Silence: History and Marketing Theory in India,” Journal of Historical Research in Marketing, 7 (2), 272-279, doi:org/10.1108/JHRM-04-2013-0016.

Sreekumar, Hari | Year – 2009

Review of book titled Consumption and the Transformation of Everyday Life: A View from South India by Harold Wilhite, Decision, 36 (2), August.

Sreekumar, Hari | Year – 2008

” Power, Politics and Organization Development: A Review,” The International Journal of Knowledge, Culture and Change Management, 8(7), 55-60.

Edited Book Chapters

Sreekumar, Hari | Year – 2023

"Postcolonial Marketing Communication: An Indian Perspective," in Postcolonial Marketing Communication - Images from the Margin, ed. Arindam Das, Himadri Roy Chaudhuri, and Ozlem Sandikci Turkdogan, Springer Nature.

Sreekumar, Hari and Rohit Varman | Year – 2017

"Indian advertising in the context of globalization, "in Global Advertising Practice in a Borderless World, ed. Robert Crawford, Linda Brennan andLukas Parker,Routledge: Oxon, 158-170.

Sreekumar, Hari and Rohit Varman | Year – 2016

"History of Marketing in India," in The RoutledgeCompanion to Marketing History, ed. D.G. Brian Jones and Mark Tadajewski, Routledge: Oxonand New York, 389-405.

Conference Presentations

Sreekumar, Hari | Year – 2021

“Alternative Conceptualizations of the Body: A study of Ayurvedic Discourse in India,” presented at the Eighth Pan IIM World Management Conference, IIM Kozhikode, India, December 16 to 18.

Sreekumar, Hari | Year – 2021

“Neoliberalism and its Discontents: A Study in Indian Business Schools,” presented at the International Conference of Markets and Development, IIM Trichy, India, 16 to 18 December.

Sreekumar, Hari | Year – 2019

“A troubled modernity: a study on Ayurvedic practice in India,” presented at the 35th EGOS Colloquium, University of Edinburgh, UK, July 4 to July 6.

Sreekumar, Hari | Year – 2016

Invited panellist at the Panel Discussion on “Future of Critical Management Studies in Management Institutes and Business Schools in India” at the CERE Conference, IIM Indore, May 2016.

Sreekumar, Hari and Rohit Varman | Year – 2014

“Engaging with Subaltern Consumers: Migration, Identity and Consumer Acculturation,” AMA’s Winter Marketing Educators’ Conference, Orlando, Florida, USA, February 21-23.

Varman, Rohit and Hari Sreekumar | Year – 2009

“Contested Representations: Understanding Contradictions in Postcolonial Advertising,” Critical Management Conference, University of Warwick, UK, July 13th to 15th.

Invited Talks

Sreekumar, Hari | Year – 2024

Invited panelist at the Round Table Discussion at IIM Calcutta on Context in Management Research, 4 March, 2024. 

Invited panelist at the Round Table Discussion at The Ashank Desai Centre for Policy Studies, IIT Bombay, on the topic State Business Linkages in Contemporary India, 24 January 2024. 

Sreekumar, Hari | Year – 2016

Invited panelist, Round Table on The Future of Critical Management Studies, CERE Conference, IIM Indore, 2016. 

Posts Held

  • Chairperson, Post Graduate Programme in Management, from 2021, ongoing.
  • Chairperson, Admissions Committee, IIM Tiruchirappalli from 2012 to 2018.
  • Editor, Campus Connect, the IIM Trichy Newsletter, from 2013 to 2022. 
  • Member, Library Committee, IIM Tiruchirappalli from 2011 to 2016.
  • Member, Fellow Program and Research Committee, IIM Tiruchirappalli from 2012 to 2016. 
  • Area Chair, Marketing Area, from 2013 to 2016, and from 2018 to 2020.
  • Member, Staff Welfare Committee, from 2012 to 2016.

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