Faculty Profile

Dr. Anirban Som is an Associate professor in the Marketing Area and Chairperson (International Relations) at IIM Tiruchirappalli. He has completed his PhD studies at Bond University, Australia. He did his M.Sc. (Business) from the National University of Singapore. He holds an MBA degree from the ICFAI Business School (Hyderabad campus), India. He had worked at HCL Infinet Ltd, India after his MBA studies. His areas of academic interest include consumer behavior, judgment and decision-making, and brand crisis management. Anirban has published research articles in FT -50 listed journals like the Journal of Business Ethics (JBE), and ABDC listed top tier journals like the Journal of Business Research (JBR), International Journal of Research in Marketing (IJRM), Australasian Marketing Journal (AMJ). He has presented papers at various top international conferences like the Australia & New Zealand Marketing Academy Conference, European Association for Consumer Research conference, MARCON - IIM Calcutta, Association for Consumer Research (ACR) Asia Pacific Conference, and Association for Consumer Research (ACR) North America. Anirban is currently a lecturer at IIM Trichy for doctoral and MBA-level courses in the marketing area. He has been the program director and course instructor for several Management Development programs of leading corporations. As Chairperson of International Relations), he is in charge of developing academic collaborations with foreign universities for student exchange, faculty exchange, and joint research with foreign universities. Anirban has received various scholarships and awards. He won a dean’s scholarship at Bond University and also received an AUD$ 5,000 research grants for research excellence at Bond University. He was awarded the NUS Research scholarship for his master’s studies at the National University of Singapore. Anirban likes interacting with people and is an avid follower of games like cricket, soccer and table tennis.