Mukundhan K.V.
Strategy and Entrepreneurship
Fellow (IIM Kozhikode), B.E. (Hons.) Electrical and Electronics Engineering (BITS, Pilani)
+91 431 250 5077
mukundhan@iimtrichy.ac.in
Mukundhan is an Associate Professor in the Strategy & Entrepreneurship area with a decade-long expertise in teaching, training, research, consulting, curriculum development, teaching material development, academic administration and institution building.
He primarily studies how firms renew themselves from growth stalls induced by technological change, industry change and digital transformation of the value chain. He is also interested in studying the competitive challenges firms encounter when operating in global markets. He has designed and taught courses, modules and sessions around these themes to MBA students, Ph.D. students, practitioners and entrepreneurs.
Prior to his Ph.D., he worked for Evalueserve (Microsoft in a full-time client set-up) on competitive intelligence, patent invalidation studies, and intellectual property asset management. At Samsung India R&D Institute, he was the IP coordinator for the Advanced Telecommunications Department, where he worked on patent drafting, freedom-to-operate studies, outsourcing of patent services and oversaw vendor quality assurance.
Besides management, he has academic interests in economic history, heritage and theology. He runs a charitable trust that supports the upkeep of temples in rural Tamilnadu.
Journal Articles
Ellis, Chefor; Lyngdoh, Teidorlang; Hochstein, Bryan; Mukundhan, K.V.; Guda, Sridhar | Year – 2025
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Sahasranamam, Sreevas; Arya, Bindu; Mukundhan, K.V. | Year – 2022
Dual Institutional Embeddedness and Home Country CSR Engagement: Evidence from Indian MNEs. Journal of Business Research, 141: 163-174. DOI: 10.1016/j.jbusres.2021.12.003 |
Mukundhan, K.V., Sahasranamam, Sreevas & Cordeiro, James | Year – 2019
Corporate Investments in Tax Havens: Evidence from India. Asian Business & Management, 18(5): 360-388. DOI: 10.1057/s41291-019-00086-y. |
Mukundhan, K.V., M.K., Nandakumar | Year – 2016
Stakeholder Influences on the Choice and Performance of FDI-based Market Entry Modes: A Conceptual Model. International Studies of Management & Organization, 46: 63-74. DOI:10.1080/00208825.2015.1007017. |
Mukundhan, K.V. | Year – 2013
Organizational Responses to Institutional Changes - A Review and an Extension. IIMK Society and Management Review, 2(1): 21-30. DOI:10.1177/2277975213496509. |
Mukundhan, K.V., M.K., Nandakumar | Year – 2013
An Isomorphism Perspective to FDI-Based Entry Mode Strategies of Emerging Market Firms – A Conceptual Model. Strategic Change, 22 (5-6): 259-269. DOI:10.1002/jsc.1938. |
Conference/Seminar Proceedings
Sofka, Wolfgang; Papageorgiadis, Nick; Sahasranamam, Sreevas; Mukundhan, K.V. | Year – 2024
The Exposure of Emerging Market MNCs to Patent Litigation Abroad. Academy of Management Proceedings. DOI: 10.5465/AMPROC.2024.21072abstract |
Mukundhan, K.V., Sahasranamam, Sreevas | Year – 2017
National Innovation Systems & Investment Mode Choices - Evidence from Indian Firms. Academy of Management Proceedings. DOI: 10.5465/AMBPP.2017.10245abstract |
Mukundhan, K.V., Mankavil Kovil Veettil, Nandakumar | Year – 2015
Mimicry in the Choice of FDI-based Market Entry Modes and its Impact on Performance. Academy of Management Proceedings. DOI: 10.5465/ambpp.2015.16401abstract |
Mukundhan, K.V. | Year – 2014
Genesis of Management Thought: Comparison between Early American & British-Indian Railroads. Academy of Management Proceedings. DOI: 10.5465/ambpp.2014.12775abstract |
Edited Book Chapters
Mukundhan, K.V. | Year – 2023
From Technological Innovation to Innovative Business Model Design. In: Patnaik, S., Pallotta, V., Tajeddini, K. (eds) Global Trends in Technology Startup Project Development and Management: Innovation, Technology, and Knowledge Management. Springer, Cham. DOI: 10.1007/978-3-031-40324-8_1, ISBN: 978-3-031-40323-1. |
I regularly teach in the MBA and Ph.D. programmes offered at IIM Tiruchirappalli. My active course offerings are listed below:
MBA Programmes:
- Strategy (Core)
- The Entrepreneurial Manager (Core)
- Strategic Renewal (Elective)
- Competing in Global Markets (Elective)
Ph.D. Programmes:
- Theory Building (Common Core)
- Strategy: Theory and Perspectives (Area Core)
- Strategy: Phenomena (Area Core)
- Strategic Renewal (Area Elective)
Company-specific Training Programmes
I have taught and facilitated training sessions on the topics of Competitive Strategy, Corporate Strategy, and Innovation to managers from the Automotive, Construction, Financial Services, Manufacturing, IT/ITES, Mining and Oil & Gas industries. I have also designed and taught training programmes for the probationers of the Indian Postal Service, officers of the Indian Armed Forces (under the Directorate General Resettlement), and the Directors of the Ministry of Skill Development and Entrepreneurship, Government of India.
My training portfolio encompasses the following client organizations:
- Bharat Petroleum Corporation Ltd.
- Bureau of Indian Standards
- Chennai Petroleum Corporation Ltd.
- Hindustan Petroleum Corporation Ltd.
- Hyundai Motor India Ltd.
- Indian Oil Corporation Ltd.
- L&T Construction (Heavy Civil Infrastructure, Water & Effluent Treatment)
- Manappuram Finance Ltd.
- NLC India Ltd.
- Saint-Gobain Glass India Ltd.
- Tractors and Farm Equipment Ltd.
Open Enrolment Training Programmes
I regularly teach in the long-duration certificate programmes of the institute. I coordinate and teach in the Post Graduate Certificate Programme in Strategic Management (PGCSM), offered by IIM Tiruchirappalli in collaboration with TimesPro. Some of the open enrolment programmes where I have taught include:
Rural and Community Development Programmes
- As part of Tamilnadu Urban Livelihood Mission (TNULM) and Tamilnadu Rural Transformation Programme (TNRTP), I have conducted workshops on ideation, opportunity identification, business model design, business plan formulation and growth strategies for microentrepreneurs, self-help groups and entrepreneurial support organizations representing agri-business, food processing and retail trade sectors in the vernacular language.
- In partnership with the National Institute of Micro, Small and Medium Enterprises (Ni-MSME), I have trained 60 SC/ST entrepreneurs on various topics related to starting up and scaling up businesses for domestic trade.
- For the Chamber of Commerce and Industry (CCI) Thanjavur, I have trained 50 entrepreneurs on the topic of 'Growth Strategies for SMEs'.
Faculty Development and Capacity Building Programmes
- I have handled multiple sessions on Strategy, Innovation, Incubation and Entrepreneurship to vice chancellors, principals and senior academic administrators as part of the Technical Education Quality Improvement Programme (TEQIP).
- I have contributed academic content on 'Strategic Planning' for the Leading for Academic and Managerial Proficiency (LAMP) initiative - a Programme on Transforming Universities for the Commonwealth of Learning.
Consulting Assignments
- In collaboration with the Indian Institute for Human Settlements (IIHS), I completed a pilot project for the resettlement of sanitation workers in Tiruchirappalli city by nudging them into grey-collar jobs and entrepreneurship.
- I have coordinated and edited two volumes of the 'Literary History of Visistadvaita Philosophy' for Samskriti Foundation, Mysore for a project sponsored by the Indian Council of Philosophical Research (ICPR).
Conference Presentations
Mukundhan, K.V.; P., Shanmugha Priya; Gouda, Sirish | Year – 2025
Exploring Needs, Aspirations and Barriers: A Framework for Transitioning Sanitation Workers to Alternative Livelihoods, Curiosity Conference 2025, IIT Gandhinagar, Jan 18-19, 2025. |
Mukundhan, K.V.; Mavathur, Meghana | Year – 2024
Barriers to Adoption of Circular Business Models: Evidence from the Indian Construction Industry. Presented at the 9th Indian Academy of Management Conference (INDAM), Goa Institute of Management, January 12, 2024. |
Mukundhan, K.V. | Year – 2023
Financial Slack and Cross-Border FDI Financing Decisions: Evidence from Indian Multinationals. Presented at the 21st Annual Convention of the Strategic Management Forum, IIM Tiruchirappalli, December 19, 2023. |
Mukundhan, K.V.; Mavathur, Meghana | Year – 2022
Doing well by doing good: An Exploratory Study of the Adoption of Sustainable Practices in the Construction Value Chain. Presented at the 3rd Globalizing Indian Thought (GIT) Conclave, IIM Kozhikode, December 2, 2022. |
Mukundhan K.V., Sreevas Sahasranamam, Nikalaos Papageorgiadis, Wolfgang Sofka | Year – 2019
Intellectual Property Litigation Risk and Internationalization: The Case of Indian Firms. Presented at the 61st Annual Meeting of the Academy of International Business (AIB), Copenhagen, June 2019. |
Mukundhan K.V., Sreevas Sahasranamam, Bindu Arya | Year – 2018
Internationalization and CSR in Emerging Market Multinationals. Presented at the SMS India Special Conference, Hyderabad, December 2018. |
Mukundhan K.V., Sreevas Sahasranamam, Nikolaos Papageorgiadis | Year – 2018
The Moderating Effect of IP Systems on R&D Intensity & FDI-Based Entry: Evidence from Indian MNEs. Presented at the 60th Annual Meeting of the Academy of International Business (AIB), Minneapolis, June 2018. |
Mukundhan, K.V. | Year – 2018
Teaching IB to Emerging Market Millennials: Blending Paradox and Conceptual Reinforcement. Presented at the 20th Annual Convention of the Strategic Management Forum, Tiruchirappalli, December 2018. |
Mukundhan K.V., Sreevas Sahasranamam | Year – 2017
National Innovation Systems and Entry Mode Choice: Evidence from Indian Multinationals. Presented at the 59th Annual Meeting of the Academy of International Business (AIB), Dubai, July, 2017. |
Mukundhan K.V., Sreevas Sahasranamam | Year – 2016
FDI-Based Entry Mode Strategies of Emerging Market Firms – The Role of Host Market Contextual Conditions. Presented at the 58th Annual Meeting of the Academy of International Business (AIB), New Orleans, June 2016. |
Mukundhan, K.V.; Sahasranamam, Sreevas | Year – 2016
FDI-based Entry Mode Strategies of EMFs – The Role of Host Market Contextual Conditions. Presented at the 2016 Strategic Management Society (SMS) Annual Conference, Berlin, September 20, 2016. |
Mukundhan, K.V., Nandakumar M.K. | Year – 2015
Inter-organizational Imitation in the Choice of FDI-based Market Entry Modes: Evidence from Indian Multinationals. Presented at the 57th Annual Meeting of the Academy of International Business (AIB), Bangalore, June 2015. |
Mukundhan, K.V.; Nandakumar, M.K. | Year – 2014
Imitation in FDI-Based Entry: The Case of Emerging Market Firms Entering International Markets. Presented at the 4th Copenhagen Conference on Emerging Multinationals, Copenhagen Business School, October 8-11, 2014. |
Mukundhan, K.V.; Nandakumar, M.K. | Year – 2013
Similarity in organizational strategies: Mimetic influences on entry mode strategies & market choices. Presented at the 2013 Strategic Management Society Special Conference, Strategic Leadership: An Emerging Market Perspective, December 17-19, 2013, Mohali, India. |
Mukundhan, K.V.; Nandakumar, M.K. | Year – 2012
FDI-based Entry Mode Strategies of Emerging Market Firms - An Isomorphism Perspective. Presented at the IIM Kozhikode Sydney Conference: Global Strategies for an Emergent India, IIM Kozhikode, December 28, 2012. |
Invited Talks
Mukundhan, K.V. | Year – 2021
Delivered a talk on "Leveraging Digital Technologies to Drive Profitable Growth" at the fifth MSME CEO Summit, CII South Zone, September 2021. |
Mukundhan, K.V. | Year – 2019
Delivered a talk on "Emerging trends in Strategic Management" to
B.Com students of Sri Krishna Aditya College of Arts and Science,
Coimbatore, Tamilnadu, September 2019. |
Mukundhan, K.V. | Year – 2017
Delivered a talk on "How to approach higher education?" to 12th Standard students as part of "The Hindu Edge Fair", Tiruchirappalli, Tamilnadu, April 2017. |
Mukundhan, K.V. | Year – 2015
Delivered a talk on "Competing in Global Markets: The Strategic
Imperative" to MBA students of Kongu Engineering College, Perundurai,
Tamilnadu, October 2015. |
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Name of the Position
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Start Date
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End Date
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1
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Member,
Post Graduate Programme in Human Resource Management (PGPHRM) Committee
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13-May-2015
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08-Aug-2015
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2
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Coordinator,
SPIC-MACAY Activities
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15-Sep-2015
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31-Mar-2016
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3
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Member,
Fellow Programme and Research Committee
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26-Nov-2015
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31-Mar-2016
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4
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Convener,
Faculty Council
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08-Aug-2015
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31-Mar-2016
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5
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Chairperson,
Post Graduate Programme in Business Management
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01-Apr-2016
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31-Mar-2018
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6
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Chairperson,
Strategy Area
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01-Apr-2016
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08-Oct-2017
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7
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Member,
Admissions Committee
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01-Apr-2016
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21-Jan-2019
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8
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Chairperson,
AMBA Accreditation Committee
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15-May-2017
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31-Mar-2018
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9
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Coordinator,
International Accreditation
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01-Apr-2018
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Till date
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10
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Member,
Post Graduate Programme in Business Management (PGPBM) Programme Committee
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02-May-2018
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11-Jul-2022
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11
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Ex-Officio
Member, Academic Council
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04-Mar-2019
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Till date
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12
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Member,
MAD/UBA Project Coordination & Operating Committee
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25-Sep-2019
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Till date
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13
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Member,
PGPM(HR) Curriculum Design Committee
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25-Sep-2019
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19-Jun-2020
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14
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Member,
PGPM(HR) Programme Committee
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01-Jun-2020
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11-Jul-2022
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15
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Member,
Placement Committee
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24-Jun-2020
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Till date
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16
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Member,
Strategic Planning and New Education Policy Implementation Committee
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10-Aug-2021
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Till date
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17
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Member, Alumni Affairs Committee
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01-Jul-2022
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Till date
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18
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Member, Committee for Formulating Entrepreneurship, Incubation and
Innovation Centre
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29-Jan-2024
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Till date
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19
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Member, Strategic Plan Review Committee
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08-May-2024
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Till date
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Reviewing for Journals and Conferences
- Conducted ad-hoc article reviews for the International Journal of Entrepreneurial Behaviour & Research, IIMB Management Review, Asian Case Research Journal, International Journal of Business Performance Management and IIM Kozhikode Society and Management Review.
- Reviewed for the Academy of International Business (AIB) conferences from 2013 to 2019. Was recognized with the ‘Best Reviewer Award’ for 2018.
- Reviewed for the Academy of Management (AOM) annual conferences for the years 2014 and 2017.
- Reviewed for the International Conference on Information Systems (ICIS) for 2023 and 2024 and India Conference on Information Systems (INCIS) for 2025.
- Reviewed for the India Strategy Conference (ISC) for the years 2022 and 2024.
Conducting Conferences
Coordinated the 20th Annual Convention of the Strategic Management Forum on the theme of "Strategic Management in the Era of Disruption", IIM Tiruchirappalli, December 25-27, 2018.
Chairing Technical Sessions
- Chaired the sessions on "Technology and Innovation Management" and "Critical Management Studies" as part of the 2020 Annual Meeting of the Indian Academy of Management (INDAM), IIM Tiruchirappalli, January 2020.
- Discussant at the Doctoral Colloquium conducted as part of the 11th ISDSI International Conference, IIM Tiruchirappalli, December 2017.
Moderating Panel Discussions
- Moderated the panel discussion titled "Strategy, Innovation and Entrepreneurship Curriculum in an Age of Disruption", 2018 Annual Convention of the Strategic Management Forum, December 26, 2018.
- Moderated the panel discussion titled "Building Resilience for Competitive Success", Daksha: IIM Tiruchirappalli Leadership Conclave, September 24, 2022.
- Moderated the panel discussion titled "Strategic Leadership in the Age of Disruption", Daksha 2.0:IIM Tiruchirappalli Leadership Conclave, August 26, 2023.