Ramendra Pratap Singh

Marketing

Ph.d (NIT Durgapur)

+91 431 2505095

ramendrapratap@iimtrichy.ac.in

Ramendra Pratap Singh is an Assistant Professor in the Marketing area. He has a doctoral degree in marketing from the National Institute of Technology, Durgapur. Before joining the Indian Institute of Management, Tiruchirappalli, He worked at ICFAI Business School (IBS) Hyderabad (AACSB accredited). He has five years of teaching experience, and his broad research interests lie in celebrity endorsement and Influencer marketing. His teaching interests are Integrated marketing communication, Brand management, Marketing Research, and Sports Marketing & Sponsorship.  

Journal Articles

Singh, Ramendra P | Year – 2023

"Role of celebrity credibility on banking service providers." Marketing Intelligence & Planning- Emerald Publisher (ABDC-A; ABS-1 listed Journal). Vol. 41 (2), pp.214-228.ISSN: 0263-4503; DOI: 10.1108/MIP-04-2022-0156

Singh, Ramendra P, & Banerjee, Neelotpaul | Year – 2021

"The mediating role of brand credibility on celebrity credibility in building brand equity and immutable customer relationship." IIMB Management Review-Elsevier Publication (ABDC-B listed Journal). Vol.33 (2), pp. 119-132. Print ISSN: 0970-3896; Online ISSN: 2212-4446. DOI: 10.1016/j.iimb.2021.03.010.

Singh, Ramendra P., Singh, Ramendra., & Mishra, Prashant | Year – 2021

"Does Managing Customer Accounts Receivable Impact Customer Relationships and Sales Performance? An Empirical Investigation". Journal of Retailing & Consumer Services - Elsevier Publication (ABDC-A & ABS-2 listed Journal). Vol.60 (3). ISSN: 0969-6989; DOI: 10.1016/j.jretconser.2021.102460.

Singh, Ramendra. P, & Banerjee, Neelotpaul | Year – 2019

"Exploring the influence of celebrity worship on brand attitude, advertisement attitude, and purchase intention." Journal of Promotion Management-Routledge: Taylor & Francis Group (ABDC-B listed Journal). Vol.25 (2), pp. 225-251. Print ISSN: 1049-6491; Online ISSN: 1540-7594. DOI:10.1080/10496491.2018.1443311

Singh, Ramendra. P, & Banerjee, Neelotpaul | Year – 2018

"A study on exploring the factors influencing celebrity endorsement credibility." Global Business review-SAGE Publication (ABDC-C & ABS-1 listed Journal). GBR 19.2, pp. 494-509. Print ISSN: 0972-1509; Online ISSN: 0973-0664. DOI:10.1177/0972150917713537

Singh, Ramendra. P, & Banerjee, Neelotpaul | Year – 2018

"Exploring the influence of celebrity credibility on brand attitude, advertisement attitude, and purchase intention." Global Business review-SAGE Publication (ABDC-C & ABS-1 listed Journal). GBR 19.6 pp. 1622-1639. Print ISSN: 0972-1509; Online ISSN: 0973-0664. DOI: 10.1177/0972150918794974

Conference/Seminar Proceedings

Singh, Ramendra. P, & Banerjee, Neelotpaul | Year – 2016

International Marketing Conference on Business Engagement in the Era of E-Marketing-MARCON-2016, organized by the Indian Institute of Management, Calcutta, from 22-24th December 2016. The paper's title presented "Role of celebrity credibility in developing brand equity and indelible customer relationship mediated by brand credibility"- ISBN: 978-93-80813-52-3 (Conference Proceedings). The research paper was awarded "Best Doctoral Research Paper".

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