Ajitha Soundararaj
Marketing
Ph.d (NIT Tiruchirappalli)
+91 431 2505010
ajitha@iimtrichy.ac.in
Dr Ajitha's predominant teaching focus is Branding, Luxury marketing, and Marketing Metrics for Managers. Over the last five years, she has taught at the Amrita School of Business [Coimbatore] and the School of Entrepreneurship and Management Studies [SRM University AP] and has had a short stint in the industry. She held various positions such as Research Head, Area Chair – Marketing, championing Assurance of Learning for oral and written communication, and Program Coordinator – Hybrid classes. In addition, she has organized various research seminars to benefit the research fraternity.
Awarded a UGC research fellowship, she earned a PhD in marketing at NIT, Trichy. Her research interests include Luxury Marketing and Counterfeiting, Fashion and Brand Management, New Technology Adoption, Consumer Culture, Social Studies, Values, and Ethics. She has published papers in leading ABS-listed journals such as Retailing and Consumer Services, Brand Management, and Fashion Marketing & Management. She also worked with researchers on a Covid project (managerial policy) published in a scientific Journal - Transboundary and Emerging Diseases (SCI indexed), listed in the World Health Organization Covid-19 Research Database., and recognized as the top most downloaded article in Elsevier publication.
She has presented her papers at top-notch marketing international conferences abroad and in India, such as the Association for Consumer Research (ACR), American Marketing Association (AMA), Academy of Indian Marketing (AIM), Association for Psychological Science (APS), USA, Luxury Louken group, Singapore, UEH, Vietnam, and Curtin University, Australia.
Emerald Publications was awarded the” best paper" at the NASMEI Marketing Conference at IIM Indore and recently received the “best paper in the marketing track” at the IIM Kashipur conference. She won the title of "Market Master" for winning the marketplace simulation game organized by the University of Tennessee, Knoxville, USA. She received a gold medal in her PG Programme and holds a rank in the UG program. She is also an ad hoc reviewer of top marketing ABS journals. In addition, she has served as an advisory member for conferences and as a guest speaker in various institutes in India.
Google Scholar Link: https://rb.gy/bppkrf