Prafulla Agnihotri holds a Master’s Degree in Management Studies (M.M.S.) and Ph.D. in International Marketing Strategy area from Jamnalal Bajaj Institute of Management Studies, Mumbai. He has about ten years experience in the industry- in sales, marketing and training, and over fifteen years of experience in academics. He has also completed a post-graduate Diploma in Training and Development from Indian Society for Training and Development (ISTD), New Delhi. He is the founder director of IIM Tiruchirappalli, Tamilnadu, India. Before taking over the current post, he was a Professor in Marketing group at Indian Institute of Management (IIM) Calcutta. He is on a special leave from IIM Calcutta to set up IIM Tiruchirappalli. He was also the Chairperson of Career Development and Placement Cell at IIM Calcutta during 2008-10.
He teaches courses in Marketing Management, International Marketing, Services Marketing and Strategic Brand Management. His major research interests are in Brand / Marketing Audit, International Marketing Strategy and Global Competitiveness areas. Currently, he is researching on the role of home country government in promoting the global competitiveness of the firms emerging from that country. He has over twenty research papers published in several refereed reputed journals and magazines at national and international levels.
He has co-authored a book titled Principles of Marketing, with Philip Kotler, Northwestern University, USA; Gary Armstrong, University of North Carolina, USA and Ehsan Ul Haq, Lahore University of Management Sciences, Pakistanwhich has been published by Pearson Education (Prentice Hall).
As a professional corporate trainer, he has been conducting corporate training programmes for over fifteen years and has conducted several programmes in sales, marketing, strategy, and customer care and CRM areas. He has so far conducted his training programmes and workshops in India and France.
He is a visiting faculty with Euromed, Marseille Provence (an EQUIS Certified B-school), and CERAM, Sophia Antipolis, France and teaches the courses of Marketing, International Business and International HRM to their students of MBA.
His latest innovation in teaching is ‘application of inquiry method of learningto the management education’ where the students are encouraged to ask the questions and learn by the inquiring about the knowledge.
He was declared the Best Teacher in Marketing Management at 16th Business School Affaire and Dewang Mehta Business School Awards in September 2008 and was awarded the Best Professor in Marketing award at the Asia’s Best B-School Awards by CMO Asia on 23rd July, 2010 at Singapore.
Prafulla Agnihotri was awarded with the "Bharat Jyoti Award" for his exemplary services in the education sector by India International Friendship Society.
He is a member of Indian Society of Applied Behavioural Science (ISABS), New Delhi and is a consultant on the panel of Export Import Bank of India part from being on the advisory board / editorial panel of three business schools.